Tato série zkoumá bohatou a rozmanitou historii obchodu a spotřeby napříč různými epochami a kulturami. Od starověkých trhů po moderní maloobchodní strategie, každý svazek odhaluje fascinující vývoj způsobů, jakými lidé nakupovali, prodávali a konzumovali zboží. Série se zaměřuje na klíčové aspekty, jako je móda, design a jídlo, a nabízí hluboký vhled do společenských a ekonomických sil, které formovaly naše nákupní zvyklosti.
Exploring the evolution of menswear retailing from 1880 to 1939, this book delves into the complexities of masculine identity and male consumption patterns. It examines how men engaged in activities often deemed 'unmanly,' such as selling and buying clothing, providing fresh insights into their lives and identities during this transformative era. Through this lens, the work highlights the interplay between fashion and masculinity, revealing broader cultural implications.
A History of the Retailing and Consumption of Domestic Furnishings
Focusing on the evolution of home furnishings retailing over the last three centuries, this book examines the complex relationship between retailers and consumers. It highlights the dual role of retailers as both suppliers and advisors, addressing the aspirations of consumers aiming to create personalized living spaces. Through a cross-disciplinary lens, it evaluates the dynamics of consumption and the changing nature of home decor, revealing the often contradictory influences at play in the quest to transform houses into homes.
The study explores how Britain's consumer culture and modern business practices were shaped by the ready-to-wear boys' clothing market. Through comprehensive visual and statistical analysis, it connects the design and retailing of boys’ apparel to broader social, cultural, and economic issues. This investigation highlights the significance of boys' clothing production and consumption in understanding the rise of consumer society, mass-market fashion, and evolving concepts of childhood and masculinity.
Exploring clothing's relationship with national identity, social distinction, gender, the body, religion, and politics, this work delves into a crucial yet overlooked aspect of social and cultural history. In medieval and early modern Europe, the hierarchical social divisions were vividly reflected in clothing. Writers from Chaucer to Pepys frequently addressed fashion, whether praising court magnificence, warning against vanity, describing trends, or criticizing lower classes for mimicking their superiors. Despite this historical fascination, clothing has often been sidelined in academic discourse. While discussed in various contexts, it has rarely been treated as a primary subject of analysis. The essays in this collection contribute to a growing trend that repositions fashion and clothing at the heart of historical research. Covering regions from Russia to Rome and Ireland to France, it presents a wealth of examples illustrating how clothing influenced and was influenced by medieval and early modern European society. Moreover, it highlights how studying clothing can shed light on other aspects of life, advocating for its recognition as a central element of European history rather than a peripheral one.